Lilly & Lime Swimwear was created in 20216 specifically for the D-cup and up. It is a specialised swimwear label founded by us—two friends, Emma-Jane Hughes and Ashleigh Hill.

We spent over 3 years perfecting the fit before launching the brand. The swimwear is designed to fit like a bra and provide comfort and support.

We both grew up in Africa, Ash on the shores of Lake Malawi and Emma on the beautiful white beaches in South Africa, so we’ve grown up loving the sun and the beach.

After a few years in London building our careers we wanted the sun on our skin and the sand between our toes, and the sunny shores of Australia were too hard to ignore! Emma and her family have decided to go on an adventure for a few years and she is currently based in Bermuda and Ash in Brisbane, Australia. So here we are again, back on the beach, and facing the same dilemmas when it comes to swimwear. 

Being big busted girls (8F & 8DD) we dread the beginning of summer as we LOVE shopping for new bikinis but can never find anything that’s both fashionable and a great fit in our sizes. Our smaller busted friends seem to have a much broader selection of swimwear, all in gorgeous prints and styles.

So, one hens night after a few champagnes, Lilly & Lime was born and grew for 4 wonderful seasons, the last two, expanding sales to North America and around the world.

Then came the pandemic, a challenge for us as for many others. But we're thrilled to say we're making a comeback, stronger and more passionate than ever. Our latest collection, The Renaissance, embodies this resurgence, adding more options and beauty to our already diverse range, designed to support D-cup sizes and up. Each piece is a labour of love, and we hope you cherish them as much as we do.

Our label offers stylish, stress-free choices for big-busted women, and as eco-conscious creators, we embrace small-batch, slow fashion to positively impact both our planet and the fashion industry.  Each design, made to support D-cup sizes and up, is a labour of love that we hope you'll cherish as much as we do.

We want to empower women by giving them well fitted fashionable swimwear that makes them feel confident in their everyday lives.Our sizes range from a US 28D - 40L in our tops/tankinis/one pieces and bottoms from a 8 to a 22. Tops and bottoms are purchased separately and mixing and matching is expected!

We are always working to improve (or better) our range so we appreciate any feedback you have for us, so please don’t hesitate to get in touch.


Ash and Em

30F | 30DD

Ash and Emma Co-Founder Lilly & Lime