We are Emma-Jane Hughes (30DD) and Ashleigh Hill (30F), two friends who created Lilly & Lime Swimwear specifically for women d-cup and up.  We both grew up in Africa -  Ash on the shores of Lake Malawi and Emma on the beautiful white beaches in South Africa. We’ve grown up loving the sun and the beach.

The idea for Lilly & Lime came while on a friend’s bachelorette weekend. Our bikinis felt boring and ill-fitted, while our smaller busted friends had fun, stylish suits that seemed effortless. 

We know that there are few swimwear options that support bigger busted women, especially those with hard to find bra sizes.  We began working on Lilly & Lime in 2012 and spent three years on product development - researching how to best serve our woman. We launched in April 2016 in Australia and quickly amassed a passionate, international fan-base which led us to launch in the US for Summer 2017. We’re so proud to support big-busted women worldwide.


Ash and Em


Ash & Emma Co Founders Lilly & Lime